A Not-So-Guilty Pleasure - NY Times 11/09
“A Not-So-Guilty Pleasure” by Stephanie Rosenbloom, NY TIMES, November 5, 2009
For months now, consumers have been hunkering down in an economic storm, buying only what they need to survive, like groceries, diapers, medicine — and shoes!
Shoes?
The American public, it would seem cannot carry on without shoes…consumers consider shoes more of a necessity…so people feel less guilt about buying them.
…Also, the cost-per-wear of a pair of shoes is far lower that that of a dress or suit, which can only be donned so many times before colleagues snicker. And new shoes spruce up old outfits, a cheaper alternative to buying more clothes.
…Women get an emotional lift from shoe shopping in a way they do not when trying on jeans and cocktail dresses…”It’s just fun to shop for shoes. Maybe part of the fun is you don’t feel fat. And you don’t get hot. It’s exhausting trying clothes on, especially skinny jeans.”
Fashion trends also play a role. Voluminous sweaters and leggings are in vogue, a style well suited to showcasing shoes…consumers were not sticking with one type of boot for winter but rather creating an entire “boots wardrobes”, buying over-the-knee boots, open-toe boots and ankle boots.
…”Repairing those boots again? Nah. Time to step out and buy a new pair”
To read the full article, click link www.nytimes.com/2009/11/06/business/economy/06shoes.htmÂ
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